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We want to affirm the unique and original beauty of each person.
With our innovative products and with careful and effective training courses, we aim to sustain the growth of the world of cosmetics and diffuse a concept of hair beauty that goes beyond fashions and stereotypes.
Mission
Authors of new beauty, tireless science-driven researchers, we transform the uniqueness of every person into a work of art.
Our great strength does not only lie on the advanced breakthrough formulas we develop: product innovation and quality are supported by comprehensive training and education services targeted at salon professionals.
For all these reasons, our commitment is focused on careful selection of raw materials and on the formulation and development of unique and performing formulas, increasingly aimed at the specificity of the different types of hair, dermatologically tested, easy to apply and vegan.
Our values
BEAUTY
Challenge stereotypes and fashion
CREATIVITY
Stimulate new ideas.
RESEARCH AND INNOVATION
Science guides us in every step.
OUR CUSTOMER
Grow with our partners.